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Australia’s best bartenders were put to the test, with a cocktail flavour bomb including whisky, Japanese apple jam and lavender bitters clinching the victory for Sydney man, Takashi Matsumoto.
Australia’s no 1 white spirit premix brand, has launched its highly anticipated new flavour, Hard Rated Alcoholic Orange 4.5%.
One of Australia’s most iconic soft drink, SOLO, has made an impressive entry into the highly competitive $1.3 billion energy drink market, driven by strong consumer uptake of its newly launched SOLO Energy.
Asahi Beverages is partnering with two of Australia’s leading charities to help deliver vital support to vulnerable members of the community. Asahi Beverages will provide more than $1 million in funding to OzHarvest and Rural Aid over the next three years, enabling them to help more people and build greater resilience in communities nation-wide.
Great Northern, Australia’s favourite beer, is opening its first-ever flagship venue – Northern Grounds – on Queensland’s Sunshine Coast. Located just metres from the surf, the new destination brings the brand to life with open fires, locally sourced food, and of course, ice-cold brews.
Australia’s most iconic and original thirst-crusher is stepping into a new era. Today, SOLO launches a brand-new drink, SOLO Energy, a fresh spin on its iconic lemon flavour, now with guarana, caffeine and B-vitamins. SOLO Energy is built for Australians ready to Crush Whatever’s Next.
Victoria Bitter is back as the official beer of Origin in 2025, and this year it’s adding fuel to the fire between NSW and QLD with the launch of VB’s Very Bitter Tissues. Designed to stir up cross-border banter, these tissues are a free gesture fans can gift to their mates when their team loses.
Asahi Beverages has unveiled a new $60m canning line at Australia’s biggest brewery at Yatala, Queensland to meet the growing demand for cans over stubbies. Up to 400 million cans of Australia’s best beers will roll off the new line each year, including Great Northern, Victoria Bitter and Carlton Dry.
A sellout crowd will descend on Suncorp Stadium this weekend to cheer on their favourite teams and help flood affected western Queensland farmers by buying a ‘beer for the bush’.
Footy fans at Marvel Stadium will get free midsection massages for the rest of the home and away season to help celebrate Carlton Dry’s 3.5% mid-strength beer.
