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When the Great Northern beer bell rings out at Suncorp Stadium this weekend, it won’t just signal the start of the NRL’s Magic Round – it will call on fans to rally behind Queensland farmers in need as The Great Shout returns.
Six lucky footy clubs have each drafted an AFL legend to join them for a special match day as part of this year’s edition of The Carlton Draft.
Queenslanders are being urged to raise a schooner—and vital funds—for Queensland farmers, as Great Northern Brewing Co brings back The Great Shout in partnership with Rural Aid, kicking off at the NRL Magic Round.
Six local football clubs from across Australia have been unveiled as the participants of the 2026 Carlton Draft, which will see them draft a former AFL legend for a special, one-off match day.
The Victoria Racing Club (VRC) has announced a landmark seven-year partnership with Asahi Beverages, Australia’s leading beverages company, following an extensive tender process.
When it comes to rewarding thirst-worthy efforts, SOLO doesn’t do things by halves. To celebrate the launch of SOLO Lime, the iconic Australian soft drink brand is sending the trio from We Got The Chocolates on a truly thirst-crushing mission - a 726km race-against-the-clock from Melbourne to Adelaide to enjoy the Gather Round footy.
AFL legend and two-time Brownlow medallist Gary Ablett Jr is pulling on the boots for one lucky local football club as part of the 2026 edition of The Carlton Draft.
Speciality coffee roaster Allpress Coffee is strengthening its global footprint with significant investment in new roasteries in Melbourne and London, reinforcing its position as one of the world’s most respected specialty coffee roasters.
The best cold beer for a hard-earned thirst has launched a 3.5% mid-strength, giving beer lovers more ways to enjoy a VB.
Two of Australia’s largest drinks companies will march together in the iconic Sydney Gay and Lesbian Mardi Gras Parade. Asahi Beverages and Treasury Wine Estates will celebrate loud and proud with a joint float for the first time under the banner of “Thirsty for Love”. Around 80 staff will march in the Parade down Oxford St and beyond on Saturday 28 February.
