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Asahi Beverages is partnering with two of Australia’s leading charities to help deliver vital support to vulnerable members of the community. Asahi Beverages will provide more than $1 million in funding to OzHarvest and Rural Aid over the next three years, enabling them to help more people and build greater resilience in communities nation-wide.
Asahi Beverages has unveiled a new $60m canning line at Australia’s biggest brewery at Yatala, Queensland to meet the growing demand for cans over stubbies. Up to 400 million cans of Australia’s best beers will roll off the new line each year, including Great Northern, Victoria Bitter and Carlton Dry.
A sellout crowd will descend on Suncorp Stadium this weekend to cheer on their favourite teams and help flood affected western Queensland farmers by buying a ‘beer for the bush’.
Queenslanders are being urged to raise a glass and much-needed funds for one of the state’s worst flood disasters. Great Northern launched The Great Shout. It will see the brewer partner with around 200 Queensland pubs and clubs to help flood victims in the state’s centre and west by raising at least $200,000, with expectations of more.
Beloved Aussie spread, VEGEMITE, is proud to be supporting Foodbank – Australia’s largest food relief organisation – by supplying 436,000 150g VEGEMITE jars with assistance from its partners to help communities facing food insecurity. This has been made possible through Foodbank’s Collaborative Supply Program and will make 13 million serves of VEGEMITE available for Aussies in need.
Victoria Bitter and the NRL are rewarding hard work at the grassroots level, with a new initiative to help a registered amateur Rugby League club doing it tough.
Around 30 of Victoria’s top barley farmers gathered at Geelong’s GMHBA Stadium to celebrate their landmark partnership with Asahi Beverages, owner of Carlton & United Breweries, the nation’s biggest brewer.
Some of the biggest names in the AFL will come out of retirement to support grassroots footy as Carlton Draught rolls out the latest instalment of “The Carlton Draft’. Three-time premiership Lion Jonathan Brown will continue as Draft Commissioner, with Brown again in charge of recruiting six footy legends to pull on the boots for a one-off appearance.
The Big Giveback returns to raise vital funds for young Australians experiencing disadvantage through The Smith Family’s education support programs. The Smith Family is deeply concerned that the compounding effects of COVID’s long tail and the escalating economic crisis is pushing Australia’s most vulnerable children further behind in their education. During the month of August, 10 cents from the sale of non-alcoholic drinks made by Asahi Lifestyle Beverages will be donated to The Smith Family.
Carlton & United Breweries has shouted the bar in the Mallee to give Victorian barley farmers a night off and thank them for helping make some of Australia’s most-loved beers. CUB, which is a proud part of Asahi Beverages, currently purchases more than 30,000 tonnes of barley annually from Victorian farmers with the support of agribusiness Riordan Grains. This is used to brew hundreds of millions of litres of beer at its Abbotsford brewery including VB, Carlton Draught, Great Northern and Melbourne Bitter.
