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Asahi Beverages is partnering with two of Australia’s leading charities to help deliver vital support to vulnerable members of the community. Asahi Beverages will provide more than $1 million in funding to OzHarvest and Rural Aid over the next three years, enabling them to help more people and build greater resilience in communities nation-wide.
Asahi Beverages has unveiled a new $60m canning line at Australia’s biggest brewery at Yatala, Queensland to meet the growing demand for cans over stubbies. Up to 400 million cans of Australia’s best beers will roll off the new line each year, including Great Northern, Victoria Bitter and Carlton Dry.
Asahi Beverages is pleased to announce the appointment of Nigel Parsons as Chief Commercial Officer, commencing on 1 April 2025. This is a new role at Asahi Beverages, with the Chief Commercial Officer to have responsibility for the Group’s commercial and sales functions across Australia and New Zealand, covering alcohol and non-alcohol. Nigel will continue to report to Group CEO Amanda Sellers.
Great Northern’s Outdoors for a Cause campaign was yesterday reassessed following feedback from our passionate drinkers. Our donation to the Foundation for National Parks & Wildlife will now not be used to buy land to add to national parks. Our donation will instead be used for the preservation of endangered species.
Australia’s leading beverages company Asahi Beverages has entered a landmark new partnership with the Australian Turf Club. Under a multi-year deal, the partnership will see punters cheer on a winner at some of Australia’s best race days, such as The TAB Everest and TAB Golden Slipper, while enjoying alcohol beverages including Asahi Super Dry, Balter, 4Pines, Vodka Cruiser and popular mid-strength offerings such as Great Northern Super Crisp. In a separate but related deal, race-goers will also be able to enjoy beverages from Asahi’s non-alcohol range including Schweppes, Pepsi Max, Cool Ridge water and much more.
Beloved Aussie spread, VEGEMITE, is proud to be supporting Foodbank – Australia’s largest food relief organisation – by supplying 436,000 150g VEGEMITE jars with assistance from its partners to help communities facing food insecurity. This has been made possible through Foodbank’s Collaborative Supply Program and will make 13 million serves of VEGEMITE available for Aussies in need.
Japan’s number one beer Asahi Super Dry is continuing its successful partnership with Rugby World Cup by becoming Official Beer and Principal Partner of all tournaments until 2029 including Women’s Rugby World Cup England 2025 and Australia 2029 as well as Men’s Rugby World Cup Australia 2027. The announcement follows the exceptional success of Rugby World Cup 2023 in France, where Asahi Super Dry delivered an impressive five million pints to rugby fans.
Asahi Beverages and BaptistCare have taken significant steps towards their sustainability goals by partnering with Flow Power to source and offset energy from New England Solar, the largest solar project in NSW and equal-largest in the National Electricity Market (NEM). These agreements with Flow Power, a fast-growing renewable energy retailer, underscore each organisation’s ongoing commitment to meeting their renewable energy targets.
Asahi Beverages has acquired super-premium distillery Never Never, one of Australia’s most highly-awarded gin brands, which has grown rapidly since its inception. Never Never launched in 2016 when three mates - George Georgiadis, Tim Boast and Sean Baxter - turned their passion into a business and started distilling gin out of an Adelaide shed. The brand has since picked up a number of awards – including World’s Best at the World Gin Awards and three consecutive wins as Champion Australian Distiller at the Australian Distilled Spirits Awards.
Geelong Football Club is excited to announce a renewal of its partnership with Carlton & United Breweries (CUB) for a further five years. With the opening of the new Joel Selwood Stand at GMHBA Stadium increasing the capacity to 40,000 people, Cats fans can still enjoy Carlton Draught, Great Northern Super Crisp, Peroni, Mountain Goat Very Enjoyable Beer and more on-tap. CUB packaged beers and ciders will also be stocked in bar fridges across the stadium, helping ensure Cats fans have access to Australia’s leading beer range.
