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When the Great Northern beer bell rings out at Suncorp Stadium this weekend, it won’t just signal the start of the NRL’s Magic Round – it will call on fans to rally behind Queensland farmers in need as The Great Shout returns.
Six lucky footy clubs have each drafted an AFL legend to join them for a special match day as part of this year’s edition of The Carlton Draft.
Queenslanders are being urged to raise a schooner—and vital funds—for Queensland farmers, as Great Northern Brewing Co brings back The Great Shout in partnership with Rural Aid, kicking off at the NRL Magic Round.
Six local football clubs from across Australia have been unveiled as the participants of the 2026 Carlton Draft, which will see them draft a former AFL legend for a special, one-off match day.
The Victoria Racing Club (VRC) has announced a landmark seven-year partnership with Asahi Beverages, Australia’s leading beverages company, following an extensive tender process.
AFL legend and two-time Brownlow medallist Gary Ablett Jr is pulling on the boots for one lucky local football club as part of the 2026 edition of The Carlton Draft.
Two of Australia’s largest drinks companies will march together in the iconic Sydney Gay and Lesbian Mardi Gras Parade. Asahi Beverages and Treasury Wine Estates will celebrate loud and proud with a joint float for the first time under the banner of “Thirsty for Love”. Around 80 staff will march in the Parade down Oxford St and beyond on Saturday 28 February.
Electric trucks have hit the road to deliver millions of litres of Asahi Beverages’ beers and other drinks across Perth each year. The five new Volvo vehicles will travel across the city and suburbs decked out in eye-catching branding including Victoria Bitter, Carlton Dry and Balter.
Summer in Australia has a pretty simple formula: a backyard, a BBQ, a few mates and some good banter. Now, Brookvale Union is adding one more thing to the mix, a brand-new backyard game designed to keep the nonsense flowing all summer long. Introducing ‘Hands-Free Tennis’, a gloriously ridiculous backyard sport inspired by classic totem tennis.
Three-time world surfing champion Mick Fanning and Balter Brewing Company have bypassed traditional bookstores to launch “Beers do come true: the definitive guide to achieving your beers” in a uniquely fitting way: making it available through Aussies pubs and bars. The book is made entirely from beer coasters, with each page acting as a detachable sample of the full publication and, also, as a coaster.
