Category Planning & Execution Manager

You Impact

 

As Category Planning & Execution Manager at Asahi Beverages, you’ll play a critical role in bringing our commercial plans to life. You’ll support the development, delivery, and optimisation of category and channel strategies, ensuring alignment with joint value creation (JVC) objectives and budget targets.

 

Working cross-functionally, you’ll drive the execution of activation initiatives through the IBP process, ensuring they align with our key customers Joint Business Plan (JBP) priorities and timelines. This role is key to ensuring seamless integration between Sales, Category Development, Marketing, Finance, Demand Planning, and Supply Chain, delivering results through strong collaboration, commercial acumen, and effective resource management.

 

1. Develop and Deliver Category Plans
Support activation planning by category, aligned to commercial goals and financial targets.

2. Sizing and Commercialisation of Innovation
Developing size of prize and bottom-up forecasts for Innovation across 3-year horizon

3. Track Performance and Identify Gaps
Monitor category performance vs plan, identifying risks and opportunities by customer/channel.

4. Support Commercial Calendar and Forecasting
Assist in building commercial calendars and financial forecasts across categories.

5. Enable Strategic Initiatives
Support Perfect Store, Revenue Growth, and NPD projects with relevant category and customer input.

6. Collaborate on 5P and NPD Planning
Work with Sales and Category Marketing to optimise 5P strategies and activate NPD plans. Track performance across 5Ps and identify optimisations

 

About you

 

• Background in FMCG within Sales, Marketing or a broader Commercial function
• Skilled at building strong relationships with senior internal and external stakeholders
• Experience across Retail Liquor and/or On Premise channels is highly regarded
• Strong commercial acumen with a results-focused mindset
• Confident using shopper insights and analytics to develop actionable plans
• Excellent presentation and influencing skills
• Highly organised with strong planning and prioritisation capability
• Knowledge of the beverage industry (alcoholic and/or non-alcoholic) is a plus

 

Why Asahi Beverages?

 

At Asahi Beverages, we're passionate about crafting more than just drinks - we craft moments of connection, celebration, and shared enjoyment. We bring together a diverse portfolio of iconic beverage brands, a commitment to quality, and a drive to constantly innovate.  Headquartered in Melbourne and with facilities right across Australia and New Zealand, you’ll find Asahi is a place where talent is nurtured, and ambition is rewarded. If you’re ready to toast your future, we’re ready to meet you.